Known for her mirror-style selfies and minimalist aesthetic, Rosie Huntington-Whiteley now specializes in a new segment: Pleasure. Rose Inc. Rosie Huntington-Whiteley, announcing that she has founded a brand of sweetness, was inspired by the blog she founded in 2018. Sharing her personal favorites and pleasant routine for a long time on her website, Whiteley decided to create her own dream works.

Huntington-Whiteley, which was added to the list of beauty brands of celebrities, designed a collection based on the wishes of its fans and followers. Huntington-Whiteley, who produced a scale of works according to the wishes and needs by listening to the comments, complaints and recommendations of his fans, worked with Rose Inc CEO Caroline Hadfield to establish a ‘modern brand of pleasantness’.

Huntington-Whiteley, who has released a 6-cut series for the first collection of his brand, stated that skin care starts with the essentials. Huntington-Whiteley, who said that he focuses on the adult acne issue in particular, said in his conversation with Refinery29, “I have acne-prone skin all my adult life and I’ve been trying to figure out how to deal with it since I was 16 years old. “I’ve done my own research over the years, but the two ingredients that gave me definitive results were AHA tonics and moisturizing serums.”

Huntington-Whiteley, who designs make-up works as well as skin care, designed her favorite works. Huntington-Whiteley, who designed a concealer that offers cream blush, lipstick, eyebrow gel and everything in one, stated that he was personally interested in the formulas of all works.