We can’t deny the experience of Rosie Huntington-Whiteley, who has modeled for years, is the face of beauty brands and launches cosmetics collections. Whiteley, who took part in campaigns such as Hourglass and Hugo Boss and prepared a makeup collection for Marks & Spencer, also launched Rose Inc. She founded the platform of pleasantness. Rosie, who was among the names that shaped the make-up and skincare sector, now brings her expertise to a television show. Rosie Huntington-Whiteley, who came to a meeting with Quibi, prepared a series of cuteness called ‘About Face’.


Rosie Huntington-Whiteley will ask how they got their start in the cuteness category, who helped, and tips for succeeding in the cut, in the 6-part mini-series that will air on August 10. “When I started my beauty website, I started learning more about the names behind beauty brands, and I found that only a small part of my research has revealed,” says Whiteley. “I know that all these founders have unique perspectives and will inspire today’s entrepreneurs.” she added.

Adding a producer’s title to his resume, Whiteley established a partnership with the producers of the ‘Project Runway’ series and created the ‘About Face’ series to inspire the new generation of sweetness lovers. “For a long time, the sweetness segment was dominated by large corporations that controlled production, distribution and marketing. What we’ve seen in the branch over the last five years has destroyed the old business model, and many of these changemakers are women.” Says Whiteler, in his new program, he will come to a show with names that change the branch of pleasantness.


It is possible to see the founders of the most recognizable brands of recent years in the ‘About Face’ series! Rosie Huntington-Whiteley travels around the world to meet with the most impressive names in the series, which includes names such as Huda Kattan, founder of Huda Beauty, Emily Glossier, founder of Glossier brand, and Sir John, Beyonce’s make-up artist. The series also includes Kylie Jenner, the youngest member of the Kardashian/Jenner siblings! Jenner, who founded the Kylie Cosmetics brand and caused a big change in the field of beauty, will tell Whiteley about her success. Jen Atkin, the hair stylist of many famous names such as Chrissy Teigen, will share her expertise in hair care, while Pony Makeup, one of Korea’s most famous beauty influencers, will share her experiences.