Jennifer Lopez continues to share tips on her beauty brand called JLo Beauty! Lopez, who said she was working on a new sweetness brand last August, posted a teaser image on her Instagram account on Sunday. “As women, humans are ready to ignore us. I’ve always expected that too, but then I realized that no, I’m not going to let that happen. It’s about not knowing borders. Being strong and understanding. Lopez, who made a statement in the image by saying “There really is no expiration date for the niceness,” gave the signals that the new brand of niceness will empower the women.
Jennifer Lopez, who shared her signature glittery make-up looks both from her own account and from the account of the new beauty brand, also shared her make-up style at the People’s Choice Awards with her followers. Lopez, who received the ‘People’s Icon’ Award, stated that she preferred make-up works from her own brand for this special night.
Although the JLo Beauty product selection, which is expected to be available for sale on January 1 along with the skin care products, is not specified, you can sign up for the e-mail list on December 8 to reach the works of Lopez’s new brand in advance. Lopez, who filed a trademark application for makeup and skin care products on December 24 last year, specified the categories of “skin moisturizers, skin cleansers, beauty masks, non-medical skin serums, body and face creams”.
Lopez, who has been among the prominent names in the beauty field for a long time, has earned over $2 billion in revenue since 2002 with her perfumes under her own brand. Lopez, who recently released her 25th perfume, designed a 70-module make-up collection with Inglot Cosmetics in 2018. Joining the trend of the beauty brand in the midst of celebrities, Jennifer Lopez is expected to achieve the success of brands such as Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Skin and Kylie Cosmetics, Lady Gaga’s Haus Beauty.