Harry Styles, who turned from being the most admired beauty of young girls to a famous soloist and finally a fashion icon in One Direction, has a brand new plan. There can be no more logical project than Styles, who seems to be the inspiration for new fashion and beauty trends with his style outside of gender stereotypes, even as the creator of these trends, to establish his own cuteness brand!

On May 25, Styles and his longtime assistant Emma Spring applied for a perfume and cosmetics company, according to the UK’s official company registrar. In the application made as ‘Styles, Harry Edward’, fans pointed out on social media that this name could be for his music called ‘SHE’ in 2019, which describes Styles’ feminine side.

Harry Styles, who replaced Harry Edward Styles with his brand as Styles Harry Edward, is expected to be the new sweetness brand SHE. Except for the name given in the usual company records, everything else is speculation. Although there is no evidence that the brand is actually SHE, the title ‘SHE’ sounds very possible considering Styles’ genderless choices in style!